About Us

Gearel was born out of the underground music scene — the dive bars, rehearsal spaces, late-night recording sessions, and long drives in beat-up vans. We make gear for the people who live and breathe sound: musicians, producers, techs, and fans who know the grind.

This isn’t fashion for the mainstream. It’s streetwear designed to feel like part of your rig — as essential as your favorite guitar pedal or that one pair of headphones you can’t live without. Every piece is made to order, built for the road, and rooted in the DIY spirit of indie rock, punk, and metal.

We believe in:

• Authenticity — no mass-market fluff, just designs that speak the language of soundcheck, stompboxes, and stage lights.

• Community — Gearel is for the scene, by the scene. If you know the struggle of chasing gigs, streaming payouts, or hauling amps up a narrow staircase, you’re one of us.

• Sustainability — made-to-order means less waste and more focus on what matters: gear you’ll actually wear.

Whether you’re recording in your bedroom, playing shows on the weekend, or just repping your love for music — Gearel is here to back you up before the lights even go on.

Gear up for the show before it even starts.